Keeping a Relaxed & Productive Set

Green screen interview shot at 4K with Red Epic Helium for future-proofing the content

We often hear—from both our clients and freelance vendors--that our sets are relaxed; that our process is a pleasure. We really appreciate that feedback because we believe that being comfortable and feeling safe are key when it comes to developing long-lasting relationships and creating successful products that yield results.

So how do we do it? It’s more than meets the eye. Here are some of our pre-shoot and shooting-day checklist items:

• Be prepared and make sure everyone else is, too. This means getting everyone the information they’ll need as early as possible. Information and preparation are key.

• Go the extra mile and contact everyone that will be on set, personally, ahead of time. This can take the form of an email—or, better still—a phone call. Make sure questions are answered and that needs are or will be fulfilled. Make talent, clients, and vendors know they are both welcomed and appreciated. If they don’t already know it, give all freelance vendors a synopsis of the project, and describe what they can anticipate during your time together.

• Make sure everyone has been issued a Call Sheet. This has both detailed and general information it, such as load-in and parking notes. This helps ensure that everyone gets to your location on time and hassle-free.

• As your cast and crew arrives, welcome them and be sure to introduce them to each another. It’s not only common courtesy; it also makes everyone feel like a valuable part of a team.

• Have snacks, drinks, and meals available at all times. An army marches on its stomach, and we’ve learned (first-hand and observationally) that nothing breeds frustration faster than a “hangry” team.

• Listen. Yes, as producers, we may be the final decision makers, but that doesn’t mean we aren’t open to feedback. We encourage our team members to pull us aside and give us tips throughout the day.

• Maintain a realistic schedule. Of course, sometimes shoots go off the rails, but taking snack breaks or playing content back helps people reset mentally. Our goal is to maintain focus.

• Lead by example. We strive to keep cool heads, be encouraging, and maintain open communication and a vital sense of humor. All our players know that they are valued for their insights and contributions.

• Say” thank you.” It may sound like a no brainer, but we’ve done many “behind the scenes” shoots for other entities and have been shocked by how often people walk away without being thanked. Gratitude goes a long way.

South Florida Media Group looks forward to working with you!

Shaping The Brand

Fiala PR needed a new website and dynamic content to communicate its message.

One of our favorite tasks as multimedia producers is meeting companies at various stages of their business cycles. Helping them share their stories, while shining a spotlight on their allocated service or product is quite an honor. Getting behind-the-scenes peeks into corporate cultures, styles, and business process is fascinating.

This past quarter we helped launch a fresh new look for a company in Las Vegas, Nevada that specializes in providing Certified Project Management Professionals to both municipal and private organizations. Their website, www.FialaPR.com , has recently been launched, their new video is in the works, and their position in the Southwest U.S. is now rapidly growing. Exciting!

Every Business Has a Story to Share... But When?

Our studio is an interesting mix of video and film production with eye candy classic muscle car collection and memorabilia.

Promoting oneself or one’s company is tricky business. We all have a story to share and things that we’re proud of, but we never want to come across as… bragging. It’s a fine line, and South Florida Media Group knows how to tow it. We are successful at creating visual media that tells business stories which motivate, inspire, and impart valuable life lessons.

This is exactly what we are now doing for Scott C. from For Ever Green Landscape Services. Scott has entrusted us with his new initiative (which involves website development, video and audio production, and social media). He is an example of a business leader whose resilience and determination not only helped him create and build a successful company, but also, now enable him to share his influence and great success with others.

Scott is an outgoing, very personable man with a large staff that he likes to share the spotlight with. His Lake Worth, Fl business provides landscaping, design, and maintenance services to Home Owners Associations and Commercial Property Management properties throughout South Florida.

Scott’s interest in his business began developing when he was just a teenager, cutting neighborhood lawns. Even back then, he saw that a little bit of maintenance really enhanced the appearance of a property, and just made people feel better about where they lived. While today, Scott’s business has exploded and employs a full staff of technicians who make his clients’ properties immaculate, Scott also has a desire to help other parts of his community. So, in addition to servicing his loyal clients, he also donates his resources to maintain properties for his local YMCA and JCC, and provides a helping hand to less fortunate youth in his area.

The focus of our messaging will be to balance both aspects of For Ever Green’s mission, while providing a call to action to enhance Scott’s professional and personal goals. Shooting the founder on green screen at 4k will preserve our ability to brand his messaging in a way consistent with the look and feel of our social media efforts.

On Set with The Miami Dolphins International Cheerleaders

Cheerleaders representing eight countries across the Americas shared their stories in this 2-part TV Special. 

SFL Media Group partnered with the extremely talented in-house video team for the Miami Dolphins at Hard Rock Stadium. With host Kenny Walker, we looked back at the 2016 season through the eyes of the Dolphin’s International Cheerleader Squad. We captured stories of about these young women’s bonds, on and off the field.