Our team at work shooting product demonstration in 4K to future proof the content for our client
How many times have you or someone you know jumped on youtube or facebook to watch a demonstration of how to do something like making a new recipe, big screen TV features or how to correctly clean a garbage disposal?
The How-to video, aka the Explainer Video, come in all kinds of styles. They can be graphically animated, or shot in real places with real people, and also photographed on a white seemless studio backdrop with text and narration call outs.
Regardless of their style, the key to good ones are their ability to convey as much visual and narrative information as possible in as little time as practical. Pacing, music, sound effects and solid coverage from tight shots to wide shots to moving camera, all help to make the product larger-than-life.
For social media, e-blasts and website support, grab your audience early and keep them engaged until you hit them with the payoff. A product or service they just can't stop from sharing, ordering or hitting the like button.